Lead generation is vital to building your pipeline as a B2B company, and you’re not alone. Getting leads is the number one priority for B2B companies, according to HubSpot. Sadly, lead generation is becoming increasingly stigmatized. The data you receive as a B2B company should be trusted. Companies frequently question the quality of their leads because their lead suppliers are not transparent about how they generate leads. The lack of transparency by suppliers about their methods and tactics causes many B2B companies to question the quality of their leads.
Inaccurate data and low-quality leads are costing B2B companies millions. Regardless of whether you use a lead generation provider or employ your own methods, maintaining control is key.
JubilantWeb dives into the key considerations to ensure your lead generation campaigns result in genuine, quality leads that increase your ROI and put you ahead of your competition.
At JubilantWeb our B2B services can generate leads in several ways, including telemarketing, LinkedIn research, and of course through working with lead generation providers. These methods vary in terms of cost, quality, and effectiveness, which is why we are experts at choosing the right lead generation strategy that bridges the gap to getting your message to the right prospects.
The Role of Telemarketing in a Digital World
Combining telemarketing with other marketing tactics can be effective. This method is most effective when used to contact leads you have already generated later in the funnel. In spite of the great results telemarketing produced in the past, B2B companies are now experiencing a decline in lead quality and lower response rates due to the shift to working remotely or hybrid work. The absence of office contact details has rendered them less relevant, and in some cases even useless. In addition, telemarketing does not provide a digital trail for lead authentication. Therefore, tracking and validating that lead becomes more difficult and time-consuming.
LinkedIn B2B and JubilantWeb
Senior executives are receptive to have their information on LinkedIn because it’s a business-to-business network. The platform also offers some targeting options which can help to reach the right audience. We additionally gather data for clients at scale (As many as needed or desired) with data validation. Put simply, data validation means checking the accuracy and quality of source data before importing or using it. With lead generation, this means knowing that the leads you get are accurate and up to date.
JubilantWeb as a lead gen provider can work in several ways including a cost-per-lead (CPL), allowing you to budget with confidence. InteliTroop typically generates leads via content syndication. Content syndication is the method of publishing your content, such as a white paper, research study, report, etc. – on platforms you don’t own.
