The use of AI was once viewed as a complex technology for enhancing large-scale technology initiatives, such as huge digital transformations or technology implementations, but now AI is embedded in a wide range of marketing technologies and should be part of the way organizations balance engagement, scalability, automation, and human interaction.

Top Marketing AI Tools utilized by JubilantWeb:

Seventh Sense

A behavioral-based AI marketing tool, Seventh Sense attracts customers based on their behaviors. It focuses specifically on emails, which can be challenging for individuals as well as businesses. Having a solid email marketing strategy requires choosing the best times and days, but it’s impossible to find the best time for each customer.

 Personalize

If you’re looking for information on your contacts’ interests, Personalize is a great AI tool. Each contact’s top three interests are identified using an algorithm, and these are updated in real-time as site activity changes.

The average open rate of personalized emails increases by 13%, and email click rates increase by 57%. Personalized campaigns are part of what makes it so successful, which promote the right product and service at the right time.

Personalize offers the following features:

• Identifies each contact’s interests using an algorithm
• The data is updated in real-time
• Keeps track of metrics like time on page, frequency, and recency
• Operates easily and is easy to set up

Phrasee

With Phrasee, you can come up with better subject lines based on AI-based Natural Language Generation (NLG), and millions of natural-sounding copy variants are generated based on data-driven insights. Each customer receives a copy that is personalized based on your brand language.

With Phrasee, the results are fed back to the system, which is one of its major advantages. Over time, the prediction model improves itself by learning from the audience.

Here are some of the top features of Phrasee:

• Creates millions of copy variants built around the brand’s voice that are natural and recognizable
• Customer-specific language models
• An end-to-end solution
• Based on audience responses, continuously rebuilds the prediction model

Semrush

The Semrush suite of products includes features for content marketing, SEO, social media marketing, analytics, and PPC. The feature that stands out most is the position tracker, which gives businesses a way to see how their keywords rank against other sites.

AI Marketing Toolkit also provides topic search features, so you can keep up with trends using the Content Marketing Toolkit. This information can then be used to create a content marketing plan.

The following are some of the top features of Semrush:

• Rank tracking for targeted keywords
• Search engine optimization for on-page content
• Competitor analysis tools: seven to choose from
• The management of social media and marketing of content

Acrolinx

Acrolinx is a content alignment platform that helps you scale your brand and improve the quality of your content. Some of the world’s top brands, such as Google and Amazon, use Acrolinx, which is aimed at enterprises.

The content of your company can be better aligned with the brand using Acrolinx’s artificial intelligence technology. Firstly, preferences are established for style, tone of voice, grammar, and company-specific words. Based on these categories, the AI marketing tool scores your current content and suggests improvements.

There are a number of features Acrolinx offers, including:

• Content is reviewed and aligned with brand voice
• Editorial processes can be automated
• Enterprise-focused
• Google Docs and WordPress are among the top integrations